Vacancy Spotlight: Senior CRM Executive | Middlesex

Senior CRM Executive required by Ladbrokes on a permanent basis based at their head office in NW London. The purpose of the role is to assist in the delivery of customer development plans in order to maximize active players, player yields, retention rates and lifetime values across the Bingo product.
Planning, coordination and execution of marketing campaigns and activity to drive Bingo actives and revenue. This includes the planning of monthly promotional activity, coordinating and briefing of all aspects such as data requirements, design and template needs and the documentation of the communication and offer schedule.

Responsibilities

* Deliver monthly segmented marketing plan to support the Bingo revenue and growth targets.
* Own the planning and implementation of the agreed Bingo marketing plans to drive growth and revenues.
* Own test and Learn plan driving continuous improvement and best practices across promotions and communications. Monitor and analyse the effectiveness of all customer development activity against KPIs in order to develop tests that can influence and refine marketing activities.
* Manage the schedule of activity, and ensure data and design briefs are completed on schedule with appropriate target segment and look and feel requirements.
* Utilise the dynamic messenger/ Dotmailer tool, Push Messaging and SMS deployment tool to its full capability, devising best practice and training available.
* Ensuring that planned delivery and deadlines are met. Business plans to be agreed with the business areas and updates provided regularly.
* Work with the relevant teams (Product, Marcomm, MSO, Banking, Security, Promotions, VIP, CS, CMs) to ensure effective delivery and management of promotions (to include, but not limited to, briefing of promotional activity, reviewing promotional mechanics, bonus abuse), all considering best possible customer journey and experience.
* Produce regular competitor report for promotions and communications.
* Responsible for KPI’s relating to Bingo performance / ROI from customer promotions

Key Accountabilities:

• Plan and deliver campaigns to drive customer activity and key KPIs.
• Report on campaign performance and highlight areas of improvement.
• Use multi-variant testing to continually improve campaigns and customer engagement.
• Ensure stakeholders are engaged and updated on all campaign progress.

Experience
Proven skillset in a CRM, planning/project management / business analytical role.
Copy writing, planning and organising.
Attention to detail, analytical and reporting skills.